Everhome by Choice Hotels
BRR is collaborating with a variety of developers to reimagine and roll out the new Everhome hospitality concept under Choice Hotels. Our team redesigned the original prototype into a mid-range extended stay product that is both budget and developer-friendly. BRR reduced square footage, added additional guestrooms and streamlined the process to create a more efficient prototype. Everhome is positioned as a mid-range extended stay product, filling a much-needed gap in the hospitality industry.
The new design elevates the prototype to include additional amenity areas and contemporary facades that feature warm wood and dramatic lighting to create a soft and welcoming customer experience. BRR continues to incorporate enhancements into prototype documents. Enhancements are intended to increase clarity for jurisdictions, implement lessons learned during construction as well as applying continued refinements of the Everhome brand to each property.
We currently manage the prototype and are working on more than a dozen projects to date at various stages of development.