Whole Foods Market: Daily Shop Concept

  • Urban

Whole Foods Market is expanding to create an innovative, condensed grocery store format in high-density urban environments with new and traditional offerings for their customers. Daily Shop by Whole Foods Market will offer everyday groceries, grab-and-go meals, fresh meat and seafood and a coffee and juice venue. The new design concept will average 7,000 – 14,000 square feet, in contrast to the average Whole Foods Market footprint of around 30,000 – 60,000 square feet. The Daily Shop format is ideal for providing a quick full-service shopping experience with locations that fit within dense metropolitans.

After more than a decade of partnership with Whole Foods Market, BRR designers are enthusiastic to collaborate with the retail brand on this new concept and challenge the current grocery store “status quo.” BRR was brought on early in the process to help coordinate site feasibility, create construction documents, facilitate permitting and provide construction administration services for the first location in New York City.

The Daily Shop design challenges the idea that reduced store square footage results in a compromised shopper experience. The innovative concept will demonstrate that smaller formats can still provide a high-quality experience, as well as a wide variety of products and services for their customers.


Renderings by Interstore Schweitzer.

  • MarketGrocery
  • Square Feet7,000 - 14,000
  • ServicesFixture/Merchandise Plan Coordination
    Construction Document Production
    Construction Administration