Santa’s Fantastical

Sandy Springs, GA

40,000 Square Feet

Santa’s Fantastical

The BRR Atlanta office won the opportunity to lead the Santa’s Fantastical conversion project, a unique project that turned a 40,000 sq ft former retail store into a fun, digital pop-up “art museum” based on Santa’s famous workshop at the North Pole.

The museum consists of playful light tunnels and illuminating paths through a winter wonderland scene, all ending at a 17-foot tall illuminated ornament. The space also features a Santa’s workshop consisting of rooms full of interactive, themed installations and other activities for families to take part in. BRR worked closely with the owner, building officials and building department heads to find solutions for adding several additional elements to the space, including a space for catering, remote restrooms and a bar. These solutions and collaboration ultimately helped streamline the permitting process. The goal of this pop-up was to create an immersive experience where friends and family can celebrate the holiday spirit together.

  • Architectural Design & Illustration
  • Fixture/Merchandise Plan Coordination
  • Construction Document Production
  • Permitting